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The Seattle 100

Discussion in 'Westside' started by jezterr, Jan 8, 2005.

  1. jezterr

    jezterr Retired Admin

    First of all, what is the Seattle 100?


    Brian Orton, Co-owner of 2Fast Motorcycle Track Days & Instruction, is co-founder and Vice President of the non-profit NephCure Foundation (, the only organization in the world dedicated solely to the cause and cure of glomerular kidney disease – which affects his young son, Christian. Christian was diagnosed with Nephrotic Syndrome at the age of only 10 months. This condition occurs when kidney filters malfunction and protein needed by the body is instead lost though urine. Swelling occurs throughout the body, especially around the eyes and limbs, cholesterol soars, and hospitalization is generally required. Long-term effects of Nephrotic Syndrome can cause Focal Segmental Glomerulosclerosis (FSGS), kidney scarring that can require daily dialysis, or a kidney transplant.

    Although Nephrotic Syndrome (estimated to affect only five out of every 100,000 children) has no established cure, Orton’s son responded positively to steroid treatments. These treatments do not always prove effective; thus, Orton also utilized naturopathic therapies... and a lot of prayer.

    Thankfully, Christian has been in remission for 4 years now, and doctors are amazed with how well he is doing. Yet Brian wants to insure that a cause and cure are found for those who have not been as fortunate. Thus, 2Fast and Brian Orton will together promote the third annual Seattle 100 motorcycle endurance event, which will take place on September 7, 2005 at Pacific Raceways in conjunction with a 2Fast trackday. All patrons who would like to participate in the Seattle 100 (invitation open to anyone who would like to ride) will attempt to complete 100 laps around the road course of Pacific Raceways before the day is over, with pledges / donations raised for each completed lap. While not a race, the event is meant to be a challenge to riders of all kinds – fast or slow, racer or non-racer – with the goal of raising thousands of dollars for scientific research in glomerular kidney disease.

    As you may have heard, last year’s second annual Seattle 100 was incredibly successful, and 2Fast would like to give special thanks to Renton Motorcycles, Kibble & Prentice, Ride Motorsports, Ricci Motorsports, Eastside Motorsports, Bellevue Kawasaki, and the long list of motorcycle shops and customers who supported 2Fast and the Seattle 100 riders in the second annual Seattle 100. Whereas the first ever Seattle 100 had only 12 riders and raised pledges totaling $18,000, last year’s event had 65 riders and raised $70,000. For all who participated in the last Seattle 100, it was a wonderful time, and all of us can hardly wait for the 2005 Seattle 100 expecting that we’ll have even more riders and donations on September 7th, 2005.

    Proceeds from the sale of The Seattle 100 T-shirts, as well as rider pledges and donations, go directly to NephCure and are tax-deductible.

    If you are interested in riding in the 3rd Annual Seattle 100 this coming summer, please contact Brian Orton at (206) 715-4161, or at email 2Fast would love to have your support in this unique and unconventional fundraiser allowing motorcycle enthusiasts to make a difference in someone else’s world.


    Now, the idea: and its members will band together, using our mad marketing and advertising skills to raise mucha moolah for these kids.


    First of all, we finish our business cards - which I'm currently working on the generic versions to hand out/place on bikes just to get the name of the website out. There could also be an option - if we decide to go for this - of placing on the business card that we are proud participants of the Seattle 100, raising money for the Nephcure Foundation.

    We use our business savvy - once we've signed up to participate in the Seattle 100 - to talk to possible donors and raise a total of AT LEAST $500. This is the requirement for participation FOR EACH RIDER signed up to do laps.

    This is a huge opportunity to publicize the forum. To pique the interests of donors - which includes any and all motorcycle-related businesses, and/or any business you know of that are simply willing to donate to a good cause - we will provide advertising for them.

    Advertising can be provided here on the site, in the form of banners. If we print ANYTHING - flyers, brochures, maybe even on business cards - we can print advertisers' logos and business names on them. We can do the same with shirts and hoodies, with across the front and all the business logos on the back. On the day of the Seattle 100 we will have a booth where donors can provide business cards, flyers, posters that will be put on display for people to take. And the best part, if we can get people to donate bodywork for the participating bikes (ie Hotbodies, Cheetah Racing, Armour Bodies, or any shop willing to order them for us) we can have the business' logos as vinyl decals showing off the names of each donor.

    For this to work, there has to be organization and professionalism. Advertisers' amount of donations will determine what kind of exposure they get. ie, Bike Shop A donates $50 dollars. This allows them to have a display at our booth and their logo printed on our flyers. Bike Shop B donates $200 dollars. This gets them a display, logo on the flyers, logo on the shirt. Bike Shop C donates $300 dollars and they get all of the above plus, their logo on our business cards and a decal on the participating bikes. You get the idea.

    Keep in mind this is for charity. If you are willing to participate in this, it will be out of the goodness of your heart and not for profit. ANY money not used for flyers, business cards, shirts, etc goes directly to the Nephcure Foundation. This is not a race. Other than bodywork for participating bikes, THERE WILL BE NO MONEY SPENT ON PERFORMANCE PARTS USING DONATION MONEY. The owner of the participating bike can do so at his/her own expense and discretion. Any bodywork obtained will be sold/auctioned after the event and the result of the sale will go to the Nephcure Foundation as well. We will give free advertising for printshops, shirt companies, etc, who are willing to let us use their services free of charge.

    Again, I think this is a great opportunity for to get exposure and to appeal to EVERYONE. We are not a pack of stunters on sportbikes. All of us are equal riders simply enjoying our toys.

    The hard part is determining who will represent us on the track. I'm more than willing to donate Madison, a set of tires and a whole day of fatigue and soreness for 100 laps around Seattle Pacific Raceways. Finding out who should go, we'll get into more detail about.

    Now that I've written a book - hopefully it's somewhat comprehendible - some feedback would be cool. Good idea? Bad idea? Suggestions? SPEAK OUT.
  2. Guff

    Guff Forum Admin Staff Member

    This looks like a really well thought out idea... I'll post an actual response after I complete a paper I'm working on.


  3. jezterr

    jezterr Retired Admin

    Some FAQ'S about the Seattle 100.

    The Seattle 100: Racing Towards a Cure For Kidney Disease…

    The second annual Seattle 100 will take place on Wednesday, September 7, 2005 from approximately 8am to 7pm at Pacific Raceway’s road course (formerly Seattle International Raceway, in Auburn WA). The purpose of the event is to raise money for The NephCure Foundation (, a non-profit organization dedicated to the cause and cure of glomerular kidney disease, and the only organization of its kind anywhere in the world. Officially, Seattle 100 riders start riding at 9am and the finish time of our event will be 5pm, with time to celebrate the day’s festivities and good cause afterwards untill 7pm.

    The Seattle 100: Is it a race?

    The Seattle 100 is not a race. It's a road course "endurance event" for charity, with event riders (please call Brian Orton if you would like to participate) attempting to complete 100 laps around the course by our lap deadline of 5pm. While speed will play a role in the event, because completing 100 laps is the equivalent of 230 miles, it will not be a sprint-type race. Nobody wins any prizes for crossing a finish line, or completing 100 laps first.

    Why isn’t the Seattle 100 a race? We don't want anyone to be pushing their limits and then go down, potentially experiencing serious injury with NephCure’s name behind the crash.

    How fast will riders be going?

    Speeds will vary depending on which group you ride in, what kind of experience you have, what kind of bike you’re on, etc. If participants want to go as fast as they can on the day of the 2nd Annual Seattle 100, great. All we ask is that they do it AFTER their 100 laps are completed. While riding in the event, we are requesting that participants ride at no more than about 85-90% of their ability, instead of 100%. This allows Seattle 100 riders to ride at decent speeds and do respectable lap times, while still having room for error. We absolutely do not want anyone to experience an accident, and will caution riders who appear to be pushing too hard.

    Also, it should be noted that 2Fast will still conduct its track day operations as usual, but with only two groups per hour on the track rather than the usual three. [Instead of 20 minute sessions divided amongst three levels of riders, the event will have a slower group on the track for 30 minutes and then a faster group for the other 30 minutes.] So, for those who are concerned about their experience levels, the ability of their bike, etc – there is no need to worry. 2Fast will still be operating it's usual controlled track day with safety in mind, making sure that riders of similar ability levels are grouped together with other riders of the same ability. We will not have a free-for-all out on the track, nor will we allow fast riders to intermix with slower paced riders.

    Who will be there during The Seattle 100, and is the entire day dedicated only to The Seattle 100?

    The 2005 Seattle 100 is expecting 65 or more riders to attend the event along with members of Team 2Fast and AMA Pros Jake Zemke of Factory Honda, Jason Pridmore of American Suzuki, Josh Hayes of Attack Kawasaki, and Jake Holden of Lion Racing/Hypercycle. All our visiting pro’s are expected to ride, but their track time depends on how their season is going around September. They all have committed to attendance at a minimum as long as their schedules allow.

    While our school and track days typically operate simultaneously during the season, the Seattle 100 will be quite different. We will not be teaching our school on this event date, and our focus at this particular event will be on having a great time… just like we did in last year’s event. We’ll be focused on riding and hanging out with the celebrity racers joining us… but it’s also about the cause, and doing good on behalf of others.

    While we know that there will be spectators out to watch the riders during the course of the day, we do not yet have a grasp of how many people will be coming just to watch. We do expect media coverage, which occurred in the first annual and second annual Seattle 100. Last year’s event was covered on Speed TV’s “Two Wheeled Tuesdays” with Greg White. In fact, Greg and Speed TV cameras were at the Seattle 100, and Greg rode in the event with us.

    How many people do you expect to ride in The Seattle 100, people riding for per-lap pledges and contributions to NephCure?

    In this year’s event, we are seeking 90 to 100 participants total – preferably with every one of them participating in the 100.

    How much does it cost to participate in the Seattle 100, go through the 2Fast school, hang out with Zemke and Pridmore, get a free T-shirt and hat, etc on Sept 7th?

    Participation in this year’s Seattle 100 is TOTALLY FREE. That’s right… PARTICIPANTS IN THE SEATTLE 100 RIDE FOR FREE. The day is on us. However, we are making the event free to Seattle 100 participants (and participants only) for a reason: we need Seattle 100 riders to help us raise donations. We can’t just give away these spots; we truly need riders (100 total preferred, all experience levels, just about any kind of bike) who will commit to a minimum level of fundraising for the event, and show up with their funds collected and paid. Yep, collected by the rider, and in their hands at 2Fast’s registration on the morning of September 7th. Here are our requirements to reserve your place in the Seattle 100:

    Pre-register by contacting Brian Orton through email or phone (see contact us page)
    Arrive at the event with paid and collected donations of $500 or more, to be collected at registration.
    What if I want to ride in the Seattle 100, but show up on September 7th with an amount less than $500 to contribute?

    We respectfully ask that you not reserve a place in the 100 if you feel you can’t raise $500 in collected funds from friends, family, associates, etc. We only have 100 places available for Sept 8th, and want to reserve each space in this FREE and very special event for those who can help us meet our fundraising goal.

    We’re not trying to be difficult about this, we just need people to respect that a lot of hard work and time has gone into making this event happen. Furthermore, we feel that the event alone – including our school, the attendance of Zemke, Pridmore, Hayes, and Jake Holden, the food costs and catering, the shirts and hats we’ll be giving out, etc – are alone worth near $500. So, if you’ve only raised $300, and are short by $200… consider paying the difference on your own as a tax deductible contribution.

    My friends and I would like to attend, but we want to ride as a team. We don’t think we can do 100 laps each, but know that we can do it as a group. Is this OK?

    Absolutely, and we already have teams signed up! However, each team member is taking up a spot in the event; thus, we ask that each team member adhere to the $500 minimum donations rule, and register with Brian individually as if they were riding solo. Be sure to let us know who your teammates are too.

    Why can’t I collect the money after the event? I won’t know how many laps I’ve ridden until after the Seattle 100… and therefore can’t collect all my per lap pledges.

    Great question. We’re actually trying to defeat a problem we had with last year’s event, and here’s what the problem was: riders got their friends, family, buddies at work, etc. to sign up for per lap pledges, and came to the event saying they had raised X dollars in donations. But after the event, a significant portion of those dollars never got collected. With the event this year being free, we can’t allow this to happen. For this reason, we’re asking riders to collect their donations prior to the event. And last year, the collection of pledges and donations prior to the event seemed to be no problem whatsoever for our riders. Not a single one of them complained of this being a problem.

    If you are collecting per lap pledges, collect the pledges based on your completion of 100 laps (think positive!). Better yet, ask people to make a fixed donation towards your ride… like a flat $50, $100, $1000 dollars, whatever, instead of a per-lap contribution. The flat donation erases the problem of having to base the contribution on not-yet-completed laps. Most people are happy to pay prior to the event: these people are usually good friends who know you, trust you, are related to you, or work with you. Explain to them why you need to collect the funds in advance.

    Will it be possible to get around the track 100 times on Sept 8th?

    Yes, it’s possible. But not easy. Most riders in the event are doing roughly 2 minute laps, which amounts to 10 laps average per 20 minute session. There is one session per hour each rider can participate in, meaning that from the 9am start time of the first twenty-minute session to the 4pm end, it won’t be possible for many riders to get in 100 laps. All the more reason to attend next year: see how many laps you can get in next time! But for those who are doing sub 2 minute laps, for instance those in the Level 300 group, it will be possible. The fast guys will be able to do 100 laps.

    The true goal is to stretch for as many laps as you can while riding safely. For some, that’s 100 laps. For others, it’s going to be a real challenge… which is the point. If it were easy to do 100 laps and everyone could do it, it wouldn’t be the challenge that it is.

    So instead of focusing on the difficult goal of achieving 100 laps, we ask instead that each participant focus on having fun, riding safely, and doing their level best. If you get in 50, 60, or 70 laps instead of 100, and you have a great time, then super… job well done. It’s important for everyone to realize that we’re really not so focused on having everyone get in 100 laps, but instead combining everyone’s efforts to support a good cause… and the goal of contributing to that cause as best we can through a positive day involving motorcycling.

    How exactly are riders raising the $500 in minimum collected funds for this event?

    Each participant can seek donations for their participation in the Seattle 100 from friends, family, neighbors, their employer, business associates, their employer matching contribution plans, etc. They can contribute their own funds as well against the $500. Some are calling their clients, their favorite vendors, their teammates, and people outside of their immediate circle for help. Others may not raise a single dime: they’ll simply cut a check for $500 from their own checkbook just to be a part of the day. After all, how often do we each get the chance to ride with guys like Zemke and Pridmore? For many of us, this will be the opportunity of a lifetime to ride and learn from two of the world’s best.

    For those who would like a gauge to work with, last year’s average amount of pledges by participants was roughly $850. Several raised over $3000 each, and our top contributor raised nearly $4000. Most found it easy to approach others about the event, and solicit $50 or $100, especially given the unique nature of this fundraiser: this isn’t your average golf tournament or silent auction! For 9 out of 10 people, finding 5 people who can contribute $100 each is not only possible, but rather easy to accomplish. The hardest part is simply asking, and remember – people are rarely offended that you asked, it’s all a matter of HOW you asked.

    Furthermore, it helps to know that all contributions payable to The NephCure Foundation are tax deductible and qualify as 501c3 IRS approved contributions to a qualified not-for-profit organization. Most corporate match programs recognize The NephCure Foundation as a qualified organization for their plan.

    How can a person learn more about The NephCure Foundation?

    The best way to learn about NephCure is to visit the NephCure website at Everything you would ever want to know about glomerular kidney disease and The NephCure Foundation can be found on NephCure’s website.

    As Director of The Seattle 100, how did Brian and 2Fast get involved with The NephCure Foundation?

    Why this particular cause, and this particular not-for-profit organization? Brian Orton co-founded The NephCure Foundation in 1999/2000 with another parent on the East coast, and currently holds the position of Vice President within the organization. Brian started the foundation (his son was diagnosed with Nephrotic Syndrome in 1999) because he and the other parent were frustrated by the lack of research taking place in the disease their children were struggling with. Secondly, they were tired of the politics and lack of focus of other kidney-specific organizations related to glomerular kidney disease. Thus, they started their own organization, with their own money, resources, and time… and that grassroots effort several years ago provided the foundation for NephCure and what it has become today, the only organization of it’s kind anywhere in the world.

    Will the Seattle 100 Receive any media coverage like it did last year?

    The first annual Seattle 100 was covered by local and national media, from television to magazines and newspapers. Greg White and Speed TV participated in last year’s Seattle 100. What kind of coverage we’ll have in 2005 is anyone’s guess, though we expect coverage just like we’ve had in the past.

    What if I raise more than $500? Is there anything special offered to those who go above and beyond the call of duty, raising more than $500? Why should I try harder to raise more after I’ve met the $500 minimum? can I ride for free?

    2Fast will be giving each Seattle 100 participant a nice T-shirt and hat to commemorate the day. However, for those who collect $1000 or more, we’ll be giving them a free Seattle 100 jacket – which we promise will be cool looking, high quality, and something you’ll want to be seen in. For those collecting $1500 or more in donations, you not only get the jacket, you will also earn the opportunity to ride two-up (sit on back seat) for 3 laps with Jason Pridmore (assuming he can ride the track). Those achieving greater than $2500 in collected donations will get all the preceding plus a gift certificate to any Seattle/Eastside motorcycle shop for $200. Finally, the person who raises and collects the most funds out of all the Seattle 100 participants will be given all the above, plus a free admission pass to one of Jason Pridmore’s STAR riding schools. We’ll pay your price of admission to any one of his one-day events.

    I want in. Can I participate in the Seattle 100? What do I do to reserve a place?

    We’re looking for additional registrants to the event, and want you and your friends to contact us immediately if you’d like your places in the Seattle 100. Please start by emailing Brian Orton at with your interest. Upon the time he receives your email, he will reply and help you with the next steps.
  4. jezterr

    jezterr Retired Admin

    looking forward to your response, guff...

    anyone else? bueller? bueller? beans?
  5. Guff

    Guff Forum Admin Staff Member

    I think this event would definitely be a great way of getting the website's name out there, getting sponsors, and of course doing a good deed. I like the idea you had of the donation levels... it's very PBS. :lol: I really do like it though.
    The other thing we have working for us is time... we have a lot of time to work on getting local sponsorship (Washington) for the web site, which then can hopefully be turned into sponsorship for this event.
    What are other people's thoughts on this? If everyone is interested we should start looking at the logistics of getting sponsors, agreeing on a rider, etc.


    PS. Is anyone else ready for it to be spring yet? :p
  6. jezterr

    jezterr Retired Admin

    i've been ready for spring since it dropped below 70 degrees.

    we actually should look at this opportunity as something we should get on right away. the sooner the better, the more time we have for anything that might come up. between now and september (we should have everything printed/setup at least a couple weeks before the event) may seem like a long time, but in terms of organizing and getting people to donate, and keeping them as sponsors, there'll be a lot of crunch time.
  7. Guff

    Guff Forum Admin Staff Member

    I concur (with the getting started asap if we are interested)... why am I the only one who has even posted a minimal response???

  8. Guff

    Guff Forum Admin Staff Member

    Had an idea for this walking home from class the other day... for figuring out who is going to ride under the banner we could do raffle tickets. $10 per ticket... if half our members spent the money that would be over $300.... Thoughts?

  9. I am definitely interested in bringing the involvement of this site into the mix of it all. Who is seriously interested in taking some laps for the website?

    I can work on donations from local businesses on this side of the state as well in order to raise the necessary funds.

    How much does the booth itself cost?
  10. jezterr

    jezterr Retired Admin

    i'm definitely willing to ride. i've got all the gear to ride on the track, getting some new stuff, too. i just need bodywork and tires.
  11. Correct me if I'm wrong, but I had thought that they moved the Seattle 100 to Saturday, July 30th. I will confirm this with the organizer. I was at the races last weekend for WMRRA and visited my friends pit who helps organize the Seattle 100. They indicated that it had been moved up.

  12. jezterr

    jezterr Retired Admin

  13. Hi Guys. New to the site, very cool. Happened to see your discussion about participating in the Seattle 100, which I happen to be the director of. I'm also the co-owner of 2Fast Motorcycle Track Days & Instruction, the company that puts on the Seattle 100. Would love to have as many riders from this forum as possible sign up to participate in the event, and here's a few reasons why I think you'd all enjoy it: 1. Spend the day with racing superstars Jake Zemke of American Honda, Jason DiSalvo of Factory Yamaha, Josh Hayes of Attack Kawasaki, and others including actor/comedian David Alan Grier, Mark Paul Gosselaar of NYPD Blue, Greg White of Speed TV, and some yet-to-be announced guests. 2. All the names mentioned above will not only be hanging out with us, but also riding in the event. 3. Be seen on TV: Two Wheeled Tuesday's with Greg White is filming the event for a future episode of TWT (see for a clip of last year's TWT episode...) 4. Raise money for a great cause using your love of motorcycles: this ain't no silent auction folks! 5. Have a blast not only riding the track for a day with your friends, but also partaking of the food, free swag, awards ceremony, etc. See our website for more details, and if you have any further questions, feel free to email me at Thanks for your consideration everyone, and truly... we need you. We're in need of 100 people in order for us to hit our fundraising target of $100,000 this year (broke $70K last year!), and we have plenty of spots left. I would be so totally stoked, and so appreciative, if 10 people from this site said "count me in" and registered on our site for the event. In addition, you are free to advertise however you wish at the event... though I must approve your plans beforehand, just so I know what you want to do. Thanks everyone... Brian Orton
  14. Hey Brian, welcome to the board. I met you last year at the event, but I didnt race. I'm sure you know though Dean Lange (Dino) and Larry Seratt (swft), they both raced at last year's event. I just got back from Dean's place in Oregon, and they also are planning to race the event again this year.

    Welcome to the site, glad to have ya!!
  15. I'll also be out on the track taking pictures all day and doing some promos as well. This is a great cause and I can't wait for it to go on.
  16. Oh yeah, I'm giving out free 640x480 images for you to use in your promo material. Check out Pinnacle Mazda's website and click on "Seattle 100" to get a better idea. This is a great way for your sponsors to get an idea of what a bike with their company logo on it would look.

    I film just about every track day group out there so there is a good chance I have got a shot of you if you have touched the track even once this season.
  17. Want be there, but have a bike trip with family planned for that weekend. Wanted to at least help out in the pits.
  18. jezterr

    jezterr Retired Admin

    you gonna be doing the nesba day on june 13th?

    and that mazda dude stole my idea!!
  19. Yeah, I will be at NESBA too. Ouch that is a 4 day shoot for me.
  20. jezterr

    jezterr Retired Admin

    yep. best weekend to come out to the track if you want information about racing and trackdays. busy busy for pir that weekend.